Marketing in the Wayback Machine

OMG, I just wasted five minutes checking out IP Man Adventures. On some level it was clever, but mostly it seems just wrong. I don’t like to bash a sincere effort, but this is like Gates and Seinfeld– only worse. I have to give credit for being brave in hard times and making a run at the market. Count me among the shocked if this really works, but it made me write about it so let me spell their name correctly. Broadvox must really want your business.

I am sure some ad agency could explain how this is off target from a purely marketing perspective. Just in the context of marketing VoIP, this seems old. Of course there are still customers in the dark, so to speak, but a cartoon campaign to target contracts with legacy carriers charging too much seems very old. A business that is still targeting minute rates may be old enough and that may be the story– We have an old business concept chasing cost of minutes and we are looking for someone who has missed the last TEN years of telephony! I can’t tell for sure if this is a sad statement about their target customer, or a sad statement about the business model. I felt like I was in some time warp trying to guess what year it was, and trying to imagine how a target audience would respond. I hope for the sake of Broadvox that there is still an appropriate sales target in 2009.

This entry was posted on Friday, January 30th, 2009 at 2:53 pm and is filed under NextGen Telephony, Telephony, VoIP. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Marketing in the Wayback Machine

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