Magicjack is a remarkable story in some sense, and that may cause some to lose a grasp on common sense. A new story connects Magicjack to the loss of landlines in the U.S. If you are responsible for landline retention I would think you have too many other concerns to think that Magicjack is responsible for a decline in landlines. If that were the case I would think Magicjack should be more concerned.
The Magicjack bundles hardware with a network terminating solution in hopes that users will buy upgraded services. Without upgrades Magicjack can only hope most users make few calls which is a pretty good bet. If users are making all household calls in a traditional landline sense, they are probably losing money.
Long before Magicjack appeared TeleVoce offered PC-to-telephone adapters. There has not really been much change in this market opportunity, except for the TV pitch infomercials that today have a greater of finding viewers with a PC connected to broadband at home. It is easy to get excited about such an offer, but the light of day has shown that most users do not replace regular phone use with such devices. By light of day, I mean years of user behavior records of real use of PC-connected phone use.
PC-originated phone calling is not new and incoming calls are not revolutionary either. Magicjack, as much as TeleVoce, serves users who make international calls (long the stronghold of VoIP) and users who have use for an alternative to mobile for any number of reasons. Magicjack probably has recruited a new segment of users who imagine a substitute phone service. Let me just state the obvious simply. A PC with a MagicJack is not going to connect to the multiple phone jacks in a typical home. It is a personal tool, not a household solution. Let landline providers worry about real issues.
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